Understanding the Fluctuations: Why Does Your Instagram Following Keep Going Up and Down?

why does my instagram following keep going up and down

Understanding the Fluctuations: Why Does Your Instagram Following Keep Going Up and Down?

Instagram, with over a billion active users, has become one of the most popular social media platforms. It allows individuals, influencers, and businesses to connect with their audience, share content, and build a following. However, many Instagram users experience fluctuations in their follower count, causing confusion and frustration. In this article, we will discuss some reasons behind these fluctuations and provide insights into understanding this phenomenon.

1. Inactive or Fake Accounts

One of the primary reasons for fluctuations in your Instagram following is the presence of inactive or fake accounts. Instagram periodically removes inactive or spam accounts to maintain the integrity of its platform. When these accounts are removed, your follower count may decrease. Similarly, if you have purchased followers or engaged in any activity that violates Instagram’s terms of service, the platform might remove these accounts, leading to a drop in your following.

2. Algorithm Changes

Instagram’s algorithm plays a crucial role in determining what content users see on their feed. The platform frequently updates its algorithm to improve user experience. These changes can impact your visibility and reach, which in turn affects your follower count. If your content aligns with the new algorithm, you may see an increase in followers, but if it doesn’t, your following might decrease.

3. Content Quality and Consistency

The quality and consistency of your content are significant factors that influence your Instagram following. If you consistently produce high-quality, engaging content that resonates with your audience, you are more likely to attract and retain followers. On the other hand, if your content is inconsistent or lacks value, people may unfollow you, resulting in a decrease in your follower count.

4. Engagement and Interaction

Engagement plays a vital role in building a loyal following on Instagram. If you actively engage with your audience by responding to comments, liking and commenting on their posts, and participating in relevant conversations, you are more likely to retain and attract followers. Lack of engagement or interaction with your audience can lead to a decline in your following.

5. Trends and Popularity

Instagram trends and popular culture can have a significant impact on your following. If your content aligns with popular trends or becomes viral, you may experience a surge in followers. However, trends change, and what was once popular might no longer be relevant. It’s essential to adapt and evolve your content strategy to maintain a consistently engaged following.


Fluctuations in your Instagram following are normal and can be attributed to various factors such as inactive or fake accounts, algorithm changes, content quality and consistency, engagement, and trends. It’s crucial to focus on creating valuable content, engaging with your audience, and staying updated with algorithm changes to maintain a healthy and growing following.


Q1: How often do Instagram algorithm changes occur?

Instagram algorithm changes occur periodically, and the frequency may vary. It’s essential to stay updated with the latest news and insights from Instagram to understand and adapt to any algorithm changes.

Q2: Can I recover followers lost due to inactive or fake accounts being removed?

Unfortunately, you cannot recover followers that were removed due to inactive or fake accounts. However, focusing on creating valuable content and engaging with your audience can help you attract new followers and grow your following organically.

Q3: How can I improve my content quality and consistency?

To improve your content quality and consistency, consider understanding your target audience, conducting research on trending topics, experimenting with different types of content, and analyzing the performance of your posts. Regularly reviewing and adapting your content strategy can help you enhance your overall Instagram presence.

Q4: Are there any tools to track and analyze my Instagram following?

Yes, there are various tools available, both free and paid, that can help you track and analyze your Instagram following. Some popular options include Instagram Insights, Hootsuite, Sprout Social, and Iconosquare.

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